With the surge in mobile usage, readers seek more than convenience; they want an immersive, high-quality experience similar to print or desktop. However, providing such an experience on mobile presents considerable challenges:
- Readability issues: Hard readability on smaller screens often leads to frustrating user experiences, forcing readers to squint or constantly pinch-to-zoom.
- Design limitations: The aesthetic appeal of the mobile version often falls short of the print or desktop versions. Publishers struggle to implement the vision of their Art Directors and exercise complete design freedom.
- Engagement decline: As a result of these issues, engagement drops, bounce rates increase, and reader retention suffers.
- Revenue loss: Lower engagement leads to high subscriber churn, lesser ad impressions, and CTRs, resulting in a hit to ad revenue.