With the surge in mobile usage, readers seek more than convenience; they want an immersive, high-quality experience similar to print or desktop. However, providing such an experience on mobile presents considerable challenges:
- Readability issues: Small screens make text-heavy publications hard to read, often forcing users to zoom or scroll excessively.
- Design limitations: Mobile versions often fail to preserve original design quality, reducing creative freedom and brand consistency.
- Engagement decline: Poor mobile reading experiences lead to lower reading time, higher bounce rates, and weaker retention.
- Revenue loss: Reduced engagement results in fewer ad impressions, lower CTRs, and higher subscriber churn.
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