ZEMCH 2015 - International Conference Proceedings | Page 56

Family income often influences where people purchase their home. Wealth is also correlated to
the likelihood of adopting better environmental practices (Mandell and Wilhelmsson 2011) and
therefore it is appropriate to investigate if advertisements in different regions display a varying
amount of words relating to solar technologies. For this part, analysis of local government areas
(LGA’s) defined by the Australian Bureau of Statistics (ABS) were used. Each LGA has information
regarding wealth and other demographic characteristics provided in census data. The REIV data
provided with postcodes were matched with LGA’s to allocate data for analysis. In a small number of cases postcodes were applicable to two adjoining LGA’s.