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in addition to the use of techniques that allow some flexibility is an opportunity to adopt such approach. Having in mind the high demand for materials finishing customization, an alternative could be to build standard dwelling units and postpone the customization of finishing materials as suggested by Stalk and Hoult (1990) and Child et al. (1991). In this sense, a flexible and more integrated supply chain is desirable. Products should be co-developed with materials suppliers, which in fact, could work with more flexible lead times, prices and order sizes. Also, regulations are the main hinder to adopt an Enable customization in use approach. During the product’s use, consumers should be stimulated to modify the space according to their needs, and for that, guidance should be provided. Spatial requirements could also be anticipated in design stage and a plan for future expansion could be delivered to households along with dwelling units. In the PAR program, rules concerning the products use may be a hinder t o customization, as costumers are not allowed to make any changes for a period of 15 years. Moreover, in both programs, urban legislation regarding site occupancy would also be a barrier, along with further condominium rules in the CCA case, through which rules for modifying dwellings should be agreed by all. Only by overcoming those regulations it would be possible to think about a modular design that could support further adaptations during use. References BARLOW, J. et al., 2002, Choice and delivery in housebuilding: lessons from Japan for UK housebuilders. Building Research & Information, Londres, v. 31, n. 2, p. 134-145, jan. 2002. BARLOW, J. and OZAKI, R., 2003, Achieving Customer Focus in Private Housebuilding: current practice and lessons from other industries. Housing Studies, Bristol, v. 18, n. 1, pp. 87–101, jan. 2003. BRANDÃO, D. Q., 1997, “Flexibilidade, variabilidade e participação do cliente em projetos residenciais multifamiliares: conceitos e formas de aplicação em incorporações” Msc. Diss., Civil Engrg., Federal Univ. of Santa Catarina, Florianópolis, Brazil. 235 pp. CHILD, P. et al. 1991, “The management of complexity.” Sloan Management Review, Fall, pp. 73-80. CHRISTOPHER, M., 2000. “The Agile Supply Chain: Competing in Volatile Markets.” Industrial Marketing Management, 20, pp. 37-44. COLLINA, L., 2004. “System Architecture”. In: MANZINI, E., COLLINA, L. and EVANS, S. (eds.). Solution Oriented Partnership: how to design industrialized sustainable solutions. Cranfield University, Cranfield, 171 p. DAVIS, S., 1987, Future Perfect. Addison-Wesley, Reading, 243 p. DURAY, R. et al., 2002, “Mass customization origins: mass or custom manufacturing?” International Journal of Operations and Production Management, Bradford 22, (3), 314-328. DURAY, R. et al., 2000, “Approaches to Mass Customization: Configurations and Empirical Validation.” Journal of Operations Management, 18, (6), 605-625. LEITE, F. L. et al., 2011, “Client Requirements Management in Social Housing: A Case Study on the Residential Leasing Program in Brazil”. Journal of Construction in Developing Countries, v. 16, p. 47-67, 2011. NOGUCHI, M., 2005, “Japanese Manufacturers’ ‘Cost-Performance’ Marketing Strategy for the Delivery of Solar Photovoltaic Homes”. Proceedings of Solar World Congress ISES 2005, Orlando, U.S., 6-12. PILLER, F., 2003, “What is Mass Customization? A focused view on the term”. Mass Customization News (Newsletter), Munique, DE, 6, (1), 16 p. PINE II, B. J., 1999, SILVEIRA, G., et al., 2001. “Mass customization: Literature Review and Research Directions”. International Journal of Production Economics, 72, (1), 1-13. STALK, G. and HOUT, T., 1990, “Competing Against Time: How Time-based Competition is Reshaping Global Markets”, Free Press. SZWARCFITER C. and DALCOL, P. R. T., 1997. “Economias de Escala e de Escopo: Desmistificando alguns Aspectos da Transição”. Revista Produção, Belo Horizonte, 7, (2), 117-129. Opportunities and challenges to mass customize low-income housing in Brazil 515