ZEMCH 2015 - International Conference Proceedings | Page 363

International Conference | Bari - Lecce, Italy Session V - VI CORPORATE SOCIAL RESPONSIBILITY PRACTICES: A CASE STUDY OF A CONSTRUCTION COMPANY IN UNITED ARAB EMIRATES Godwin Francis1, Nada El Bana2 & Hasim Altan2 1 Faculty of Business, British University in Dubai, UAE, [email protected] 2 Faculty of Engineering & IT, British University in Dubai, UAE, [email protected] / [email protected] Abstract Striking a balance between the economic, environmental, and social imperatives while keeping in mind the expectations of the shareholders, they bring out the evolvement of Corporate Social Responsibility. Corporate Social Responsibility has helped for bringing sustainability and sustainable development values into core strategies and operations of the organisations, particularly in the construction sectors across the world. The impact of Corporate Social Responsibility in construction industry is massive as they help building a society which leads to a more environmental friendly structures and also focuses on occupational health, security, and safety. The Corporate Social Responsibility practices in the United Arab Emirates construction industry is growing as the country is witnessing a huge sustainable construction projects intermittently. In this study, Corporate Social Responsibility practices and activities of a global construction company operating in the United Arab Emirates are being investigated as a case study. The aim of the study is to analyse the impact of Corporate Social Responsibility in the organisation looking at strategic approaches and its successful integration within the organisation functioning. This research was coordinated into segments and the methodology included the qualitative analysis involving interviews with key members of the organisation and reviewing the company’s Corporate Social Responsibility polices and activities with enlightenments of the integration of Corporate Social Responsibility into the company’s polices and the personnel involved in the process. Resulting of full view of the undertaking policies and plan of action of the illustrated company for further development and recommendations has been presented in this paper. After carrying out in-depth qualitative analysis, the research revealed many interesting findings including that there is a strong Corporate Social Responsibility practices followed with the impact rate into overall business activities. As a final remark, whilst this paper mainly focuses on United Arab Emirates construction management, it could be argued that many of the research outcomes are relevant to several countries especially those with similar social and extreme environmental and organisational behaviour conditions as the United Arab Emirates. Keywords Corporate Social Responsibility, Construction Management, Sustainability, Sustainable Development, United Arab Emirates 361