ZEMCH 2015 - International Conference Proceedings | Page 206

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Affordable housing.
Sustainable living.
Carbon neutral developments.
Creative use of waste and more recycling.
Employment that is local.
Locals have a say in the development.
Local services and schools, less demand for use of private vehicles.

Whitehill Bordon is an example of an ecotown and was given the status in 2009. To reduce the use
of private vehicles and in the long term depend more on public transport or bicycles as shown in
Figure 11 (Whitehill and Bordon 2012).

Figure 11: Whitehill and Bordon proposed masterplan (Whitehill and Bordon 2012)
Positive Initiatives
London as an exemplary city in the UK, despite being one of the cities most polluted with high
rates of particles and air pollution, a huge population and a lot of business, it has gone a long way
in sustainability. The City of London Corporation has an 800 year-long history of looking to the
welfare of generations and is acutely aware that “a clean environment and a prosperous economy

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ZEMCH 2015 | International Conference | Bari - Lecce, Italy