MARKETING | CATEGORY ONE
2015 Asia Pacific Shopping Center Awards
EMERGING DIGITAL
TECHNOLOGY
HOPPY EASTER AUGMENTED
REALITY
MIRVAC RETAIL CENTRES
SYDNEY, AUSTRALIA
MAGIC MOMENTS
STOCKLAND WETHERILL PARK
WETHERILL PARK, AUSTRALIA
MANAGEMENT COMPANY:
STOCKLAND PROPERTY
MANAGEMENT
OWNER: STOCKLAND
CORPORATION LIMITED
The ‘Hoppy Easter’ app
enabled customers to
use their mobile device
to take pictures with
an Augmented Reality
Easter Bunny, offering
incentives to share
them on the centre’s
social media sites.
8
To help launch
Stockland Wetherill
Park’s newest
redevelopment project,
the ‘Magic Moments’
initiative enticed
customers to share and
revisit their in-centre
experiences on the
centre’s social media
channels.