2015 Asia Pacific Shopping Center Awards
AWARD
CATEGORIES
TRADITIONAL MARKETING
Advertising: Strategic communications that advertise a shopping centre or
company to its target market(s). This may include efforts in a single medium or
those in a multimedia series or campaign.
MARKETING
DESIGN
RETAIL
AWARDS
Business-to-Business (B2B): Marketing communications initiated by a
shopping centre and directed to other businesses (not consumers), such as
retailers, specialty retailers, trade groups, investors, suppliers or other targeted
commercial interests.
Cause Related Marketing: A single or ongoing event, programme or project
that primarily benefits a charitable or community need, interest or cause.
Emerging Digital Technology: The most current and innovative use of
website, mobile, interactive or any other online component that creates a
brand experience.
Grand Opening, Expansion & Renovation: A comprehensive marketing
campaign intended to introduce or reposition a new, expanded or renovated
shopping centre.
Integrated Digital Campaigns: Programmes consisting of an integrated online,
digital or social media campaign executed as a significant component of an inmall event or sales promotion.
Marketing Positioning and Brand Awareness: This category is for sustained
and consistent marketing campaigns that contain multiple integrated elements
that are implemented to position an overall centre or a merchandise category
within a centre to its target audience.
Public Relations & Events: A planned public relations programme, event or
initiative intended to primarily benefit the commercial interests of a shopping
centre or company.
DESIGN & DEVELOPMENT
The Design and Development category recognises retail properties for their
overall design qualities and creativity in development, through renovation or
expansion of an existing property or in innovative design of a new retail project.
RETAIL
This Retail Store Design category recognises how professional store design
contributes to the success of the retail industry and the Retail Design Concept
category recognises innovative and creative new retail concepts.
ICSC Asia
138 Cecil Street
#08-02 Cecil Court
Singapore 069538
Tel: +65 6532 3722
Fax: +65 6532 7355
Email: [email protected]
ICSC China
#31-08, China World Office 1
No. 1 Jian Guo Men Wai Avenue
Beijing 100004
CHINA
International Council of Shopping Centers, Inc.
1221 Avenue of the Americas
41st Floor
New York, New York 10020-1099
USA
Tel: +86 10 6505 5103, ext 105
Fax: +86 10 6505 5410
Email: [email protected]
Tel: +1 646 728 3800
Fax: +1 732 694 1690
Email: [email protected]