MOMPOWERMENT MAY ABREEZA MALL DAVAO CITY , PHILIPPINES

MANAGEMENT COMPANY : AYALALAND INC . SUBSIDIARY OWNER : ACCENDO COMMERCIAL CORP .

THE GASTRONOMY FESTIVAL AYALA MALLS MAKATI CITY , PHILIPPINES

BURNSIDE VILLAGE MARKET FEAST BURNSIDE VILLAGE ADELAIDE , AUSTRALIA

OWNER / MANAGEMENT COMPANY : COHEN GROUP

VIVID SYDNEY AT CENTRAL PARK CENTRAL PARK CHIPPENDALE , AUSTRALIA

MANAGEMENT COMPANY : JLL OWNER : FRASERS PROPERTY AUSTRALIA AND SEKISUI HOUSE LTD

MAMBO : 30 YEARS OF SHELF INDULGENCE CENTRAL PARK CHIPPENDALE , AUSTRALIA

MANAGEMENT COMPANY : JLL OWNER : FRASERS PROPERTY AUSTRALIA AND SEKISUI HOUSE LTD

Described as a matriarchal society , the Philippines is one of the top countries in the world where women are more likely to hold key positions in government , business , and civil society . To position Abreeza Mall as the home for female leaders in Davao and a staunch advocate of women ’ s rights , a month-long campaign was implemented . The programme used themes of gender equality , maternal health and nutrition in a month-long programme of events and advertising .

Expanding beyond Spain for the first time , Madrid Fusion , one of the biggest food events in the world , was held in Manila in 2015 . To reinforce its position as the Philippines ’ s premier dining destination , Ayala Malls fully supported the congress through its ‘ Gastronomy Festival ’ campaign . Complementing Madrid Fusion Manila , this parallel series of events placed the spotlight on the country ’ s top chefs , restaurants , and the diverse dining options at Ayala Malls .

The Market Feast event was staged to promote the food retail & food catering merchandise assortment in a unique way and assist local charities . ‘ Market Feast ’ was an in-centre customer event , using retailer produce to create a four-course meal cooked by a local celebrity chef . A portion of the ticket sales supported local charities . The event created a memorable customer experience as well as PR attention and an increased presence on social media .

Central Park ’ s first year of participation in the ‘ Vivid Sydney ’ night lights event , brought the centre to life with a dynamic light projection show , positioning the centre as a key destination in Sydney . Utilising the mall and its outdoor spaces for night markets , a pop up bar and more delivered strong growth in traffic and sales and PR .

The iconic Australian surf and leisurewear brand Mambo was formed in Sydney in the 1980s and has continued to successfully evolve over the past 3 decades . To celebrate 30 years in business , Central Park utilised a vacant space to exclusively host in Sydney the ‘ Mambo : 30 Years of Shelf Indulgence ’ exhibition generating exceptional media coverage and positioning the centre as a key cultural destination .

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