9
August 5 – 7, 2015
Hotel Nikko San Francisco
San Francisco, CA
#ICSCmocial
Concurrent Sessions
3:00 – 4:00 pm
A. Transformative Tech – Where Innovation Is Happening to
Re-Imagine the Shopper Experience Nikko Grand Ballroom III (3rd Floor)
The future of retail will be defined by human connection, technology innovation and inspired
vision. This is an exciting time for shopper experience. This session will feature case studies
on innovation that are currently taking place in our industry.
SPEAKERS
Healey Cypher
Former Head of Retail Innovation
eBay
Santa Cruz, CA
@htcypher
James E. Meckley
Chief Marketing Officer
Mobiquity Networks
Philadelphia, PA
@JamesMeckley
Collin Sullivan
Business Development Manager
Parkifi
Denver, CO
@parkifi
B. Massive Mobile Data Analytics for Accurate, Dynamic Trade Areas
Carmel Room (3rd Floor)
This session will describe some of the best—and worst—applications of Massive Mobile Data
Analytics to shopping centers. Massive Mobile Data Analytics means analytics derived from
archival, anonymized, and aggregate data from mobile devices, including smartphones, “dumb”
phones, connected cars and more. StreetLight Data has used this technique to reveal trends
about shopping centers, including home and work locations of center visitors, other centers
they like to frequent, demographics, tourist behaviors and more. These insights can be applied
both to reduce data collection costs associated with surveys, as well as to reveal previously
invisible patterns in visitor behavior that can enhance marketing, branding, and more.
Laura Schewel
Chief Executive Officer
StreetLight Data
San Francisco, CA
@streetlightdata