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August 5 – 7, 2015
Hotel Nikko San Francisco
San Francisco, CA
#ICSCmocial
Thursday, August 6, 2015
Keynote Presentation Nikko Grand Ballroom I & II (3rd Floor)
12:30 – 1:30 pm
‘Good’ Content vs. ‘Good Enough’ Content: A Fight for Sore Eyes
“We don’t need more content. We need better content.” So says Ann Handley, who believes
our organizations need content that’s ridiculously good. Not ordinary. Not mediocre. Not runof-the-mill. Not just “good enough” either. No sirree. Impossible? Nope—not for you! Because
you are made of stronger stuff than you think. You’ve got this. You own it. Or you will after you
come to this session to pick up the how-tos and the inspiration you need to create the kind of
stuff that will resonate with your own audience. Who’s in?
SPEAKER
Ann Handley
Chief Content Officer
MarketingProfs
Andover, MA
@annhandley
General Session Nikko Grand Ballroom I & II (3rd Floor)
1:45 – 2:45 pm
The Future of Retail
In the past three years, the growth of start-ups focused on disrupting fashion; retail and
ecommerce has been exponential. From San Francisco, to Miami, to New York, thousands
of entrepreneurs are pitching their ideas for investment and partnerships. But what ideas
are really making a difference? In this session you will learn how to identify a strong startup pitch, and how Simon and Decoded Fashion launched the Future of Retail competition to
discover the best new ideas in tech. The goal was to search for start-ups enhancing the omnichannel retail experience including: in-store tech, wearables, ecommerce (omni-brands),
personalization, data analytics, marketing, rewards, delivery and mobile payments. The result
is 10 top ideas that represent where the industry is today and where it is heading.
SPEAKERS
Liz Bacelar
Founder and President
Decoded Fashion
New York, NY
@DecodedLiz
J. Skyler Fernandes
Managing Director
Simon Venture Group
New York, NY
@Jskyfernandes