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August 5 – 7, 2015
Hotel Nikko San Francisco
San Francisco, CA
#ICSCmocial
Thursday, August 6, 2015
Concurrent Sessions
11:15 am – 12:00 pm
A. iBeacons – Beaming Opportunity or Blinking Distraction?
Carmel Room (3rd Floor)
Amid a tsunami of new electronics and apps, beacons seem to be a dream solution. The
promise of one-to-one communication with a shopper just as he/she is close to a cash wrap is
so compelling. But does the hype exceed the reality? How people who have deployed iBeacon
have avoided becoming just another delivery system for junk messages? Are there other
technologies that are as, or even more, important? How does iBeacon, and other tracking/
targeting/profiling and activating technologies, fit your business? In this interactive panel,
learn from those who are on the leading edge of innovative technology—and what to do to
avoid putting yourself on the bleeding edge, or worse in the junk file.
MODERATOR
Alan McKeon
President and Chief Executive Officer
Alexander Babbage
Atlanta, GA
PANELISTS
Anne Marie Stephen
Chief Executive Officer and Founder
Kwolia
Chicago, IL
Lisa Wieting
Vice President: Planning & Integration
Cohn Marketing
Denver, CO