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August 5 – 7 , 2015 Hotel Nikko San Francisco San Francisco , CA # ICSCmocial
Opening Session � Nikko Grand Ballroom I & II ( 3rd Floor ) 9:15 – 10:00 am
Your Time Is Now ! Not long ago , we began to hear that brick-and-mortar is a thing of the past and ecommerce was the future . Well , not so fast . Offline retail is going through a vibrant and exciting phase , fuelled by innovation from the start-up communities around the globe . This is a session to educate you on how shopping centers can capitalize on innovation and entrepreneurship in different ways , in capturing audiences from all ages and making the mall an essential destination through events , competitions and programs . We ’ ll also explore how retailers are welcoming leadership and intelligence from shopping centers that could give them a competitive edge in an uber digital world .
SPEAKER
Liz Bacelar Founder and President Decoded Fashion New York , NY
@ DecodedLiz
General Session � Nikko Grand Ballroom I & II ( 3rd Floor ) 10:15 – 11:00 am
The Urban Legend of Social Media Marketing As social marketing evolves into a mandatory effort for brands , the social landscape constantly shifts . Exponential growth has pushed the ‘ feeding frenzy ’ louder than ever while social powerhouses are aggressively moving to monetize their platforms . With never-ending algorithm changes that diminish organic reach by the day , brands are forced into a paid media corner just to engage the community they have spent the past decade building . As marketers are quickly discovering , there are serious flaws in current social marketing strategies : they are experiencing the death of earned media and it ’ s time for brands to rethink how they build engaged communities . In this session , attendees will learn how to socialize their owned properties , apps and events by creating their own , highly engaging social experiences — all without giving up control .
SPEAKER
Jordan Kretchmer Founder and Chief Executive Officer Livefyre San Francisco , CA @ Jkretch