14
August 5 – 7, 2015
Hotel Nikko San Francisco
San Francisco, CA
#ICSCmocial
Friday, August 7
General Session Nikko Grand Ballroom I & II (3rd Floor)
10:15 – 11:00 am
Google Maps in the Retail Space
In an environment of growing online sales, the ability to drive customers to brick-andmortar stores is of increasing importance. Join Shaun Vann from Google Maps to see
how Indoor Google Maps, Street View, Google My Business and other Google initiatives
are doing just that.
SPEAKER
Shaun Vann
Partnerships Program Manager
Google
Mountain View, CA
@shaun_vann
Concurrent Sessions
11:15 am – 12:00 pm
A. Growing Partnerships with Brands Using Online and Offline Assets
Carmel Room (3rd Floor)
Session attendees will walk away with a practical understanding of how partnerships are
being applied to deliver more than old-school benefits. Through both tips and real-world
examples, this session will show how you can immediately use your shopping center’s
content, channels and communities in new partnership-enhancing ways.
Specific topics will include:
• Understanding the assets you have online and offline that best answer to
sponsors’ objectives.
• Amplifying partnerships with digital and social media, including why you need
to become a modern digital publisher—creating, curating and distributing content
by putting audiences at the center of the experience.
SPEAKER
Diane Knoepke
Consulting Managing Director
IEG
Chicago, IL
@DianeK_ESP