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August 5 – 7 , 2015 Hotel Nikko San Francisco San Francisco , CA # ICSCmocial
Roundtable Discussion ( continued ) � Nikko Grand Ballroom I & II ( 3rd Floor ) 9:00 – 10:00 am
ROUNDTABLE TOPICS
Table 1
Tips for Creating Engaging Content Leaders : Michelle Davis , Director of Marketing , Northwood Retail , Dallas , TX
Elisabeth Zuerker , Account Supervisor , The Dealey Group , Dallas , TX
Table 2
Mobilizing Brand Ambassadors Leader : Rebecca Hartman , Director of Digital Strategy , North American Properties , Atlanta , GA
Table 3
Best of the Best – U . S . Maxi Winners Leader : Ashlyn W . Booth , CMD , Vice President , Regional Marketing Manager , JLL , Katy , TX
Table 4
Generating Revenue Through Creative Sponsorships Leader : Lisa DeBow , Principal , Cloudburst Advisory Group , Washington , DC
Table 5
How to Demonstrate ROI from Digital Marketing Programs Leader : Tim O ’ Connell , Assistant Vice President , Director of Digital Marketing &
Communications , RPAI , Oak Brook IL
Table 6
Latest and Greatest Research Tools Leader : Alan McKeon , President and Chief Executive Officer , Alexander Babbage , Atlanta , GA
Table 7
Understanding Big Data Leader : Brian Lutz , Director - Mobile & Digital Strategies , CBL & Associates Properties , Inc .,
Chattanooga , TN
Table 8
LED Screens : Revenue Generator , Amenity or Both Leader : Ed Wasserman , Daktronics , Calabasas , CA
Table 9
How to Create Great Videos on a Small Budget Leader : Erica N . Boatman-Dixon , CMD , CenterCal Properties , LLC , Oxnard , CA
Table 10
Further Your Reach – for FREE with ICSC Digital Platforms Leader : Sarah Malcolm , Director , Digital Strategy , ICSC , New York , NY