10
August 5 – 7, 2015
Hotel Nikko San Francisco
San Francisco, CA
#ICSCmocial
Thursday, August 6, 2015
Concurrent Sessions
4:15 – 5:15 pm
A. Redefining the Retail Experience – An Atlantic Station/Avalon Case Study
Carmel Room (3rd Floor)
When North American Properties (NAP) purchased Atlantic Station, the Atlanta mixed-use
development was suffering. As NAP transformed the property, it used social media at every
stage to fearlessly and transparently engage the community, building brand advocacy and
value along the way. NAP then put its social media learnings to work to build the community
while building Avalon, a $600 million ground-up experiential mixed-use property that opened
in October 2014. Learn how NAP listens, learns, leverages, deploys and fine tunes its offerings
based on authentic two-way conversations with stakeholders.
SPEAKER
Liz Gillespie, CMD
ICSC MOCIAL+ Program Planning Committee Member
Partner, Vice President of Marketing
North American Properties
Atlanta, GA
@LJGillespie
B. Building and Retaining Sponsors Through Added Value and Customized Benefits
Nikko Grand Ballroom III (3rd Floor)
This panel of sponsorship experts will help you build your sponsorship program and show
you how to retain your sponsors through added value and customized benefits. Get inspired
with everything from achievable sponsorship ideas from a small developer and consultant
perspective to a case study of a one-of-a-kind sponsorship program.
MODERATOR
Cherilyn Megill, CRX, CMD
ICSC MOCIAL+ Program Planning Committee Co-Chair
Vice President of Marketing & Communications
Phillips Edison & Company
Salt Lake City, UT
@cherilynm