Yusef Ramelize Portfolio | Page 10

10 August 5 – 7, 2015 Hotel Nikko San Francisco San Francisco, CA #ICSCmocial Thursday, August 6, 2015 Concurrent Sessions 4:15 – 5:15 pm A. Redefining the Retail Experience – An Atlantic Station/Avalon Case Study  Carmel Room (3rd Floor) When North American Properties (NAP) purchased Atlantic Station, the Atlanta mixed-use development was suffering. As NAP transformed the property, it used social media at every stage to fearlessly and transparently engage the community, building brand advocacy and value along the way. NAP then put its social media learnings to work to build the community while building Avalon, a $600 million ground-up experiential mixed-use property that opened in October 2014. Learn how NAP listens, learns, leverages, deploys and fine tunes its offerings based on authentic two-way conversations with stakeholders. SPEAKER Liz Gillespie, CMD ICSC MOCIAL+ Program Planning Committee Member Partner, Vice President of Marketing North American Properties Atlanta, GA @LJGillespie B. Building and Retaining Sponsors Through Added Value and Customized Benefits  Nikko Grand Ballroom III (3rd Floor) This panel of sponsorship experts will help you build your sponsorship program and show you how to retain your sponsors through added value and customized benefits. Get inspired with everything from achievable sponsorship ideas from a small developer and consultant perspective to a case study of a one-of-a-kind sponsorship program. MODERATOR Cherilyn Megill, CRX, CMD ICSC MOCIAL+ Program Planning Committee Co-Chair Vice President of Marketing & Communications Phillips Edison & Company Salt Lake City, UT @cherilynm