Festival garnered 2.3 million impressions of publicity coverage . Participating artists were thrilled to have sold almost 100 % of the art featured in the exhibition for over $ 20,000 .
SILVER
SILVER
Under CANstruction Lambton Mall Sarnia , Ontario
Lights of Hope Montreal Eaton Centre Montreal , Québec
Management Company / Owner : Ivanhoé Cambridge
In 2013 , Montreal Eaton Centre introduced a dynamic new holiday décor and used the occasion to spotlight its commitment to Dans la Rue ( DLR ). “ Lights of Hope ” would invite shoppers to send a greeting of support to street-involved youth at an interactive in-mall display ; MEC would donate $ 1 for every greeting received . November and December sales increased 2 %, $ 25,000 was donated to DLR and media response to the program exceeded projections , generating an estimated 24 million gross impressions equal to 31x MEC ’ s investment .
Management Company : 20 Vic Management Inc . Owner : KS Acquisitions II LP
Lambton Mall had partnered with Sarnia ’ s Inn of the Good Shepherd food bank to present the annual CANstruction Event . They hired a PR expert , added a new media challenge and designed a local Sarnia boy / space hero Chris Hadfield structure to support Sarnia ’ s Centennial build theme . CANstruction 2014 was a resounding success that could be measured in pounds and numbers : 37,000 pounds of food , over $ 26,000 in cash ; 19 + news stories , 43 column inches of print , 13 minutes of television , 2 hours of radio coverage and over 4 million social media impressions .
SILVER
Centres 400,000 to 750,000 sq . ft . of total retail space GOLD
Baby Iver Uptown Victoria , British Columbia
May is Art Month Capilano Mall North Vancouver , British Columbia
Management Company : Bentall Kennedy ( Canada ) LP Owner : bcIMC Realty Corporation
Capilano Mall launched “ May is Art Month ” which elevated the presence of Art in the community as a means to increase funding , enrollment and art education . In one month the Centre contributed over $ 24,000 back into the arts community with scholarships , honorariums , school supplies and art sales . This provided an excess of 3.3 million gross publicity impressions to create awareness of the importance of art and facilitated 1,400 local artists and performers to exhibit their talents to the community .
Management Company : Morguard Owner : Greystone Managed Investments
In December 2013 , a local mother just 22 weeks pregnant suffered a brain hemorrhage that left her declared brain dead . Her son was too young to be delivered and she had to be kept on life support until he was born at 26 weeks . The day after little Baby Iver was delivered his mother was taken off of life support and passed . The Uptown team lept into action to financially help this distraught family by raising nearly $ 23,000 through the proceeds of a Zipline that they built at the centre for Spring Break 2014 .
ICSC CANADIAN SHOPPING CENTRE AWARDS | 8 | 2014 AWARD WINNERS