2014 CANADIAN
SHOPPING CENTRE AWARD WINNERS
The ICSC Canadian Shopping Centre Awards are designed to honour our industry’s
brightest and best. The Awards bring information and insight to the entire industry
on what it takes to achieve high levels of success.
MARKETING
ADVERTISING
Centres 150,000 to 400,000 sq. ft.
of total retail space
SILVER
SILVER
Get Your Red On
Cottonwood Mall
Chilliwack, British Columbia
It’s The Little Things
Eglinton Square Shopping Centre
Toronto, Ontario
Management Company: Morguard
Owner: 2046459 Ontario Inc.
Management Company: Bentall Kennedy (Canada) LP
Owner: Kingsett Capital Investments
Cottonwood Mall had three events wrapped in an effective ad
campaign titled “Get Your Red On” which reduced the creative and
placement costs. The combined media mix drove over 3.2 million
audience impressions, 9.5% more than projected, and retail sales
volume increased an incredible 12.3% for November and 8.6% for
December 2013. When measured against the average sales volume
increase of 10.5%, this ad campaign was a resounding success and
provided an excellent return on investment!
ICSC CANADIAN SHOPPING CENTRE AWARDS
Eglinton Square’s 2013 campaign “It’s The Little Things” was the answer
to a demographic shift in the PTA that saw young families moving into
post-war bungalows. Family traffic and related tenant sales grew in
the double-digits by altering the Centre’s voice to one that was more
family-oriented. “It’s The Little Things” captured the essence of the
tenant mix and the object of the target’s hearts.
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2014 AWARD WINNERS