Centres more than 1,000,000 sq . ft . of total retail space SILVER
Company SILVER
Spring Spin to Win Metropolis at Metrotown Burnaby , British Columbia
Management Company / Owner : Ivanhoé Cambridge
Metropolis at Metrotown launched the “ Spring Spin to Win ” Facebook Contest app . To drive awareness of the contest and Facebook channel , the centre supported it with a multi-channel media campaign that generated 9.3 million gross impressions and 15,599 entries at their in-mall kiosks . The slot-machine styled game proved to be highly addictive with entrants spinning nearly 180,000 times , spending 6.21 minutes on the contest page and growing their Facebook fan base .
GOLD
H & M Facebook Fan Faves Campaign Cadillac Fairview Corporation Limited Toronto , Ontario
The H & M Facebook Fan Faves Campaign details the successful implementation of the first-of-its-kind , co-branded social media campaign . Cadillac Fairview and H & M teamed up to promote the release of H & M ’ s new Spring 2014 collection by engaging their Facebook fans with an online contest that integrated both digital and in-store components . By using current principles of social business in its design , CF and H & M engaged followers in featured products , delivering over 3.6 million impressions , reaching over 5 million people , and engaging 18,000 fans while growing sales of H & M ’ s new Spring Collection , all for only $ 0.08 per click .
DESIGN & DEVELOPMENT
RENOVATIONS / EXPANSIONS Centres of 150,000 sq . ft . or less of total retail space SILVER
Spring Scratch & Win Metropolis at Metrotown Burnaby , British Columbia
Management Company / Owner : Ivanhoé Cambridge
Metropolis at Metrotown presented the “ Spring Scratch & Win ” game . The centre ’ s first multi-platform contest app successfully achieved an engagement level of 1.4 million with nearly 10,900 users who shared the contest or redeemed a code 13,000 times and spent on average 8:35 minutes playing the game . Over 47 % of entrants played via their mobile devices or tablet . Metropolis grew its Facebook fanbase to 59,000 during the month-long contest !
Broadmead Village Victoria , British Columbia
Management Company : SDM Realty Advisors Owner : Grosvenor Americas Total Retail Space : 127,834 sq . ft . Number of Stores : 36
Broadmead Village is sophisticated open-air grocery anchored neighbourhood shopping centre . Its $ 8.2 million sustainability-focused renovation has resulted in a high-quality revitalization of the Centre that features upgraded storefronts and signage and an array of exceptional specialty shops and nationally branded stores and services . The central breezeway was revitalised into an interactive public realm with features
ICSC CANADIAN SHOPPING CENTRE AWARDS | 25 | 2014 AWARD WINNERS