SILVER
GRAND OPENING , EXPANSION AND RENOVATION
Centres more than 1,000,000 sq . ft . of total retail space GOLD
Let ’ s Make Some Noise ! It ’ s Gonna Get Loud ! Golden Mile Shopping Centre , Southland Mall and Town ‘ n ’ Country Mall Regina , Saskatchewan
Management Company : Arcturus Realty Corp
To support the JUNO Awards , three Saskatchewan properties aligned themselves through sponsorship of the JUNO Cup hockey game . Southland Mall , Golden Mile Shopping Centre and Town ‘ n ’ County Mall scored exclusive VIP JUNO experiences , which they awarded through contests that generated over 3,300 entries . They also staged photo opportunities , a Tailgate party and access to the JUNO Cup , engaging a whopping 310,800 shoppers ! The centres became the hottest ticket in town with an average increase in shopper traffic of + 16.1 % and + 4.53 % in sales for April 2013 .
Mixed Use SILVER
Yours GTC Guildford Town Centre Surrey , British Columbia
Management Company / Owner : Ivanhoé Cambridge
Guildford Town Centre launched a multi-platform “ Yours ” advertising campaign combined of out-of-home , television , radio , print , digital media and a rebranded website that generated 35.3 million gross impressions and achieved a record advertising recall of 76 %. PR outreach delivered 28.9 million impressions of additional coverage . Cirque-style entertainment , a $ 52,000 contest giveaway and luxury gift with purchase helped attract 320,000 shoppers , generated $ 14.15 / sq . ft . in expansion retailer sales over the six-day celebration .
SILVER
EAT N ’ WIN 10 Dundas East Toronto , Ontario
Management Company : Bentall Kennedy ( Canada ) LP Owner : 10 Dundas Street Ltd .
10 Dundas East stimulated soft summer food court sales by launching a frequent eater program titled , “ EAT N ’ WIN ”. Participants got their game card stamped with each $ 5 meal purchased . Once all 5 boxes were stamped , the card became an entry to win a Vespa LX 150cc . They ensured their program didn ’ t go stale by serving up additional monthly prizes and “ Instant Win Wednesdays ”. Their campaign delivered an incredible 105.3 million gross impressions , June sales increased + 9 %, July + 16.5 % and August a whopping + 26 %.
The First Taste of a New Square One Square One Shopping Centre Mississauga , Ontario
Management Company : Oxford Properties Owner : Oxford Properties and AIMCo .
Recent research findings indicated that the Square One food experience was negatively impacting the overall shopping centre experience . To address this concern , and increase frequency to the food court , Square One set its sights on delivering a new food court experience as part of an $ 84 million dollar interior renovation . Square One needed to launch the new food court with impact and maximizs awareness among key media , influencers and consumers .
ICSC CANADIAN SHOPPING CENTRE AWARDS | 19 | 2014 AWARD WINNERS