SILVER
Centres 750,000 to 1,000,000 sq . ft . of total retail space GOLD
Behind Closed Doors Lansdowne Place Peterborough , Ontario
Management Company : 20 VIC Management Inc . Owner : HOOPP
Lansdowne secured approval from a Winnipeg mall to execute a branded “ Behind Closed Doors ” event . Their multi-channel advertising campaign delivered over 1 million gross media impressions and partnerships with 3 radio stations contributed 29 % of added value to the marketing budget . Over 3,600 people showed up to shop the one-ofa-kind , one-night-only , back-to-school store specials . September sales volume increased an incredible 10.9 %, exceeding the goal by over 50 %!
GOLD
Rock That Coat Coquitlam Centre Coquitlam , British Columbia
Management Company : Morguard Owner : Pensionfund Realty Limited
Coquitlam Centre launched a multi-channel campaign titled , “ Rock That Coat .” They opened a Pop-Up Shop stocked with the latest coats , jackets and accessories , executed an in-mall and fan-gated Facebook contest , collected gently used outerwear for Dress for Success Vancouver and produced four style videos . Their campaign stimulated a whopping 67,500 shopper engagements and over 7,000 entries into their two contests . They collected 179 coats , increased their Facebook “ likes ” by over 1,200 and best of all , increased participating retailers sales by + 5.2 % and shopper traffic by 9.6 %.
SILVER
Spring Style Find Westshore Town Centre Victoria , British Columbia
Management Company : Bentall Kennedy ( Canada ) LP Owner : bcIMC Realty Corporation
Westshore Town Centre launched Spring Style Find , an in-mall and online interactive gaming experience . This cross-platform concept meshed the iconic Price is Right with the idea of having customers guess the correct prices of products from the Centre . Spring Style Find was a real winner with a 6.95 % increase in sales , an additional 25,000 shopping minutes and an estimated 8,900 store visits to search out correct prices and an average store visit per shopping trip that increased from 1.5 stores to 4.9 !
Get The Black Carpet Treatment Erin Mills Town Centre Mississauga , Ontario
Management Company : 20 VIC Management Inc . Owner : OPB
Erin Mills Town Centre focused on delivering an unmatched and unrivaled shopping experience by inviting shoppers to “ Get The Black Carpet Treatment .” With an exciting shopping atmosphere , the event featured a Black Carpet theme including a $ 1,000 Shopping Spree , a VIP Black Carpet Lounge , mini massages , mocktails , hors d ’ oeuvres , chocolate fountains and swag bags . Sales and traffic exceeded expectations realizing a 73 % sales increase over the previous year ’ s Black Friday event .
ICSC CANADIAN SHOPPING CENTRE AWARDS | 17 | 2014 AWARD WINNERS