Centres more than 1,000,000 sq. ft. of total retail space
Centres more than 1,000,000 sq. ft. of total retail space
GOLD
SILVER
Dina’s Closet
Yorkdale Shopping Centre
Toronto, Ontario
Mobile Engagement with Loodo
Devonshire Mall
Windsor, Ontario
Management Company: Oxford Properties Group
Owner: AIMCo and Oxford Properties Group
Management Company: Ivanhoé Cambridge
Owner: Ivanhoé Cambridge/HOOPP Realty Inc.
Using an integrated digital platform, the centre created “Dina’s Closet”
– a virtual closet on Yorkdale.com that showcased over 181 daily
looks with merchandise credits, and generated over 88,000 views,
nearly 90,000 Tweets (1,600 of which were Tweeted by Dina herself),
and 3,000 positive Facebook comments! Dina’s on-air fashions
and accessories were then sold in a Charity Wardrobe Sale. Almost
400 million digital and television impressions of brand-enhancing
awareness was achieved.
At Devonshire Mall, we identified the opportunity to capitalise on our
customers’ penchant for mobile activity. HCA Mindbox part