Yusef Ramelize Portfolio | Page 15

Centres more than 1,000,000 sq. ft. of total retail space Centres more than 1,000,000 sq. ft. of total retail space GOLD SILVER Dina’s Closet Yorkdale Shopping Centre Toronto, Ontario Mobile Engagement with Loodo Devonshire Mall Windsor, Ontario Management Company: Oxford Properties Group Owner: AIMCo and Oxford Properties Group Management Company: Ivanhoé Cambridge Owner: Ivanhoé Cambridge/HOOPP Realty Inc. Using an integrated digital platform, the centre created “Dina’s Closet” – a virtual closet on Yorkdale.com that showcased over 181 daily looks with merchandise credits, and generated over 88,000 views, nearly 90,000 Tweets (1,600 of which were Tweeted by Dina herself), and 3,000 positive Facebook comments! Dina’s on-air fashions and accessories were then sold in a Charity Wardrobe Sale. Almost 400 million digital and television impressions of brand-enhancing awareness was achieved. At Devonshire Mall, we identified the opportunity to capitalise on our customers’ penchant for mobile activity. HCA Mindbox part