Centres 750,000 to 1,000,000 sq. ft. of total retail space
Mixed Use
SILVER
GOLD
STEP
Edmonton City Centre
Edmonton, Alberta
“Mo Than Just a Pretty Face”
Movember Campaign for Men’s Health Campaign
Place d’Orleans Shopping Centre
Ottawa, Ontario
Management Company/Owner: Oxford Properties Group
Management Company: Primaris Management Inc,
Owner: H&R Reit, Montez
Edmonton City Centre launched Start Tracking Every Pace (“STEP”) this
activated over 3,700 urbanites to walk after being housebound during
the winter. They staged a Zombie Walk, Foodie Walk, Walk & Shop and
Art Walk and 13 high-profile celebrities advocated for their program
including Rona Ambrose, Minster of Health. In total over 18 million steps
were logged exceeding their objective by +360% and 5.2 million grams of
food were donated to their charity partner the Edmonton Food Bank.
Place d’Orléans launched the “Mo Than Just a Pretty Face” campaign.
The campaign asked the community to “Grow a bad moustache for a
good cause”, the Movember team and share their progress via photos
to win the $1000 Grand Prize and have their donations matched by
Place d’Orléans. Other activities: “Shave-Off” mall event with live radio
remote, “MoHockey” tournament, a gift with purchase promotion, and
#PDOMO photo booth. Engagement was high, gift card sales increased
23% and over $13,000 was raised for the cause!
SILVER
Centres more than 1,000,000 sq. ft. of total retail space
SILVER
The Grand Tree Shines at Place Ville Marie
Galerie Place Ville Marie
Montreal, Québec
Management Company/Owner: Ivanhoé Cambridge
Bramalea City Centre Flower Power
Bramalea City Centre
Brampton, Ontario
Place Ville Marie (PVM) donated $20,000 towards Sainte-Justine’s
Hospital Foundation’s holidays fundraising goal of $325,000. PVM
collected donations by adopting the Foundation’s tactics: selling
Christmas tree lights for $5 each. The centre raised $46,500, exceeding
their objective and only costing $8,100 to implement. PVM benefited
from substantial FREE media exposure including two high-profile live
radio interviews. Total media generated 12.1 million impressions.
Management Company: Morguard
Owner: Morguard Corporation and Bramalea City
Centre Equities
Bramalea City Centre launched “Flower Power” to assist residents after
the devastating ice storm. They partnered with The City of Brampton
and Davey Tree Experts and presented “Ask the Expert” sessions,
HGTV’s Carson Arthur provided information on post-storm gardening,
and educated 200 little sprouts through a seed planting station. Their
program engaged an estimated 79,000 shoppers, garnered over 77 hits
of positive publicity (4.4 million impressions) and put the flower back
into the Flower City!
ICSC CANADIAN SHOPPING CENTRE AWARDS
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2014 AWARD WINNERS