MARKETING
CAUSE RELATED MARKETING SILVER
Centres 400,001 to 750,000 sq . ft . of total retail space
CAUSE RELATED MARKETING GOLD
Centres 400,001 to 750,000 sq . ft . of total retail space
Socks from Santa Carlingwood Shopping Centre Ottawa , Ontario
Owner : Ontario Pension Board Management Company : 20 Vic Management Inc .
Inspired by a CBC Radio story , and after shelter inquiries , Carlingwood knew what the homeless people of Ottawa really needed : socks . The drive to provide “ Socks from Santa ” was the mission for the holiday-giving campaign to warm more than hearts for the holidays . Carlingwood contacted Ottawa ’ s busiest shelters with the “ Socks from Santa ” campaign idea and secured participation from five of Ottawa ’ s busiest shelters . Sock Overload ! Carlingwood made it easy for one person to make a difference and feel the true spirit of the holidays : 2,415 socks were donated ! Carlingwood ’ s “ Socks for Santa ” reminded us all that we should never take a warm pair of socks for granted and that helping meet the primary needs of the homeless is a most worthy way to make a contribution and demonstrate compassion .
OceanWall Hillside Centre Victoria , British Columbia
Owner : Hillside Centre Holdings Inc . Management Company : Bentall Kennedy Canada
Hillside Centre , located in Victoria , unveiled Canada ’ s FIRST OceanWall in November 2014 as a means to educate and raise awareness of the conversancy of the Salish Sea that surrounds Vancouver Island . The massive wall , measuring 12 ft . x 7 ft ., has been viewed by an estimated 1.8 million shoppers and recorded 134,070 user engagements over a 7-month period . Additionally , Hillside engaged 1,510 shoppers in conversation around ocean conservancy through OceanTalks and themed events . They formed a Sea Rangers Club to educate young ocean lovers , which has 230 active members to date . They generated mass awareness through 41 news stories and 12,195,295 impressions of advertising .
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