MARKETING
SOCIAL MEDIA
SOCIAL MEDIA
SILVER
SILVER
Centres 400,001 to 750,000 sq. ft.
of total retail space
Centres more than 1,000,001 sq. ft.
of total retail space
Uptown’s Elf on the Shelf
Uptown
Victoria, British Columbia
Fashion Picks
Metropolis at Metrotown
Burnaby, British Columbia
Owner: Greystone
Management Company: Morguard Investments
Owner/Management Company: Ivanhoé
Cambridge Inc.
Uptown’s Elf on the Shelf was a simple, yet effective
method to drive sales and Instagram followers during
the 2014 Holiday Season! Uptown adopted two elves,
Holly and Ollie, placed them in 20 stores over a 23day period, and photographed them checking out
the various services and products to be found for
the Holiday. Images were posted on Instagram and
Facebook. Holly and Olly were a hit and CRU sales
increased 9%: all stores that participated experienced
increases and Instagram followers increased by 42%!
To continue to grow and enrich the online experience
for its large Facebook fanbase, Metropolis at
Metrotown launched a custom contest app in Fall
2014. Fashion Picks was a lottery-styled game that
proved to have the right combination with a recordsetting 1.45 million games played! Users shared the
game on Facebook and Twitter 9,404 times and
redeemed over 2,000 promo codes for more chances
to win the growing jackpot. Facebook advertising,
online promotion, and in-mall awareness generated
4 million impressions. Fashion Picks allowed
Metropolis to grow its Facebook fanbase to 60,703.
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