MARKETING
GRAND OPENING, EXPANSION
AND RENOVATION
MULTI CHANNEL MARKETING
GOLD
SILVER
Centres 150,001 to 400,000 sq. ft.
of total retail space
Centres more than 1,000,001 sq. ft. of total retail
Celebrate the Senses
Carrefour Saint-Georges
Saint-Georges, Québec
A Divine Invitation: North Expansion
Grand Opening Event
Square One
Mississauga, Ontario
Owner: Cominar
Management Company:
Cominar – Carrefour Saint-Georges
Owner: Oxford Properties Group, Alberta
Investment Management Corp.
Management Company: Oxford Properties Group
Carrefour Saint-Georges marked its 40th anniversary
by building an ambitious, 9-month fundraiser
into its marketing campaign to help the local
food bank purchase a new refrigerated truck.
A new branding campaign was executed, fundraisers were integrated into seasonal events and
numerous unique ongoing fundraising initiatives
were introduced, including a penny drive, cash prize
lottery and the sale of reusable shopping bags. A
total of $30,000 was raised. Mall traffic: +4.4% and
sales: +9.3%. Efforts helped a vital community service
and strengthened the centre’s profile and community
connection. Partnerships, media attention and inkind donations leveraged the campaign budget’s
effectiveness by 88%.
Square One celebrated the grand opening of their
new North Side with an exclusive Grand Opening VIP
event for media and invited guests on November 13,
2014. Fashion and lifestyle media received personal
invitations plus a complimentary car service. Prior
to the ribbon cutting, guests were entertained with
an outdoor fashion show held in the expansion area
featuring retailers from the new North Side. An
exclusive party after the show at the new Moxies Bar
and Grill featured a live photo-shoot that became
part of the Winter 2015 Campaign. America’s Next
Top Model contestant, fashion influencer and local
Mississauga native “Chantelle Winnie” attended the
party to meet, greet and have photos taken plus
Cityline style expert, Lynn Spence, hosted the cocktail
reception and introduced guest speakers. Editorial
coverage exceeded all expectations with 23,656,399
earned media impressions that firmly positioned
Square One as a premier fashion destination. Sales
volume for November increased an impressive 11% and
another 7% for December.
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