MARKETING
EVENT OR SALES PROMOTION
EVENT OR SALES PROMOTION
SILVER
SILVER
Centres 400,001 to 750,000 sq. ft.
of total retail space
Centres 400,001 to 750,000 sq. ft.
of total retail space
White Oaks Mall to the Rescue
White Oaks Mall
London, Ontario
Royal Rewards
Willowbrook Shopping Centre
Langley, British Columbia
Owner: Prime Canadian Fund
Management Company:
Bentall Kennedy (Canada) LP
Owner: 2725312 Canada Inc./
2973758 Canada Inc.
Management Company: Bentall Kennedy
With no organized activities for school-aged children
on P.D. Days in London, Ontario, White Oaks Mall
filled the gap by hosting four fun-packed, themed
events that attracted and engaged 1,300 kids. They
also drove significant traffic on event day with an
average increase of 28%. Their digital platforms
proved to be powerful communication tools to
reach their family demographic with website traffic
up an average of 15%, 381 new Facebook page
“likes”, a whopping 252 “shares” and their e-blasts
generated an amazing 74% open rate! White Oaks
Mall successfully made their centre the “place to be
on P.D. Days.”
Willowbrook Shopping Centre was faced with the
prospect of a lengthy province-wide Teachers’ Strike
and the potential for families to postpone or cancel
their back-to-school purchases. The marketing team
had to act fast to avoid an impending sales decrease
for Fall 2014. The team decided to extend its plan