MARKETING
DIGITAL CAMPAIGN
EMERGING TECHNOLOGY
SILVER
SILVER
Mixed Use
Centres more than 1,000,001 sq. ft.
of total retail space
Love Free Food?
10 Dundas East
Toronto, Ontario
Mobile Stylist
Metropolis at Metrotown
Burnaby, British Columbia
Owner/Management Company:
Ivanhoé Cambridge Inc.
Owner: 10 Dundas Street Ltd.
Management Company: Bentall Kennedy
(Canada) LP
With a desire to leverage technology to better profile
its fashion retailers and provide an engaging user
experience, Metropolis at Metrotown launched a
brand new Mobile Stylist. The “mobile-first” microsite
provides users with the opportunity to mix and
match the season’s hottest pieces with the swipe
of a finger. Updated seasonally, the site seamlessly
supported the centre’s brand campaign and profiled
over 786 pieces of merchandise from 40 retailers.
Users loved taking style into their own hands and
traffic goals were surpassed by an impressive +45%
with 17,400 page views per season being generated.
Metropolis’ fashion category reported sales increases
ranging from 2% to 16%!
10 Dundas East launched “Hey Ryerson Students,
Love Free Food? Obviously.” To target their niche
student market before the end of the school year.
Utilizing an integrated digital campaign, they served
up daily photos of their featured Food Court eateries’
dishes on their Facebook, Instagram and Twitter
pages. The first 30 students to purchase a meal and
display their post received a $10 Food Court voucher.
The centre experienced a 169% increase in website
traffic, 35% growth in e-subscribers, Facebook user
engagement rate of 10% with 3,366 actions, 108
Instagram “likes” and a delicious +8.6% Fast Food
sales increase!
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