2014 Asia Pacific Shopping Center Awards
Marketing Positioning
Reigniting Past Glories
and Success
Times Square
Hong Kong
Owner/Management
Company: Times
Square Ltd.
Escape The Everyday
Greenwood Plaza
Sydney, Australia
Owner/Management
Company: Mirvac Real
Estate Pty Ltd.
Jem Singapore Marketing Positioning
Mega Seen Make
Your Scene
Jem
Singapore
Megabangna
Bangplee, Thailand
Owner: Lend Lease
Investments 3 Pte Ltd./
Lend Lease Commercial
The ‘Escape the Everyday’ Investments Pte Ltd.
Times Square’s $550
campaign—highlighting
million HKD commitment the centre’s enhanced
Management Company:
to replace ageing
look, new eateries and
Lend Lease Retail Pte Ltd.
infrastructure and
retail mix—positioned
update their interior,
Greenwood Plaza as the
Jem’s unique seasonal
helped the centre achieve antidote to a frenzied life campaigns and customer
a 100% retail space
amongst its commuter
loyalty programmes to
occupancy and a 34%
demographic.
retain and reward loyal
increase in retail revenues
customers, both online
year-over-year.
and offline, have achieved
admirable results for the
Jurong lifestyle hub.
Owner: Ikano Retail
Asia and Sian Future
Development
Management Company:
SF Development Co., Ltd.
Megabangna’s first
‘Mega Seen Make Your
Scene’ signature event
helped to reinforce the
centre’s objectives of
being perceived as an
outstanding shopping
destination.
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