Cause Related Marketing
Merry Kissmas
Campaign@Shanghai
Xintiandi
Young Fashion
Designer Awards
Health Promoting Mall
Sunway Pyramid
Sunway Pyramid
Bandar Sunway, Malaysia Bandar Sunway, Malaysia
CATEGORY ONE
Stockland Shellharbour
Shanghai Xintiandi
Shellharbour City Centre,
Shanghai, China
Australia
Owner: RHB Trustees
Berhad (Sunway REIT
Owner: Shui On Group
Owner/Management
Pyramid Collection)
Management Company: Company: Stockland
Shanghai Xintiandi
Management Company:
Management Limited
Stockland Shellharbour’s Sunway REIT
‘Young Fashion Designer Management Sdn Bhd
Under the first kiss tree
Awards’ programme
in Asia, customers were
supported local fashion
Sunway Pyramid is a
encouraged to exchange designers, offering them a one-stop centre for healthy
a kiss to help light the
chance to showcase their lifestyle and entertainment,
tree, and raise funds
work to win an internship and encourages shoppers
for local charities. More
with fashion icon Wayne to join their quest to
than 8,000 participated, Cooper.
become healthier and
generating over $130,000
fitter, as they shop and
in donations.
exercise at the same time.
6
Salam From The Heart
Owner: RHB Trustees
Berhad (Sunway REIT
Pyramid Collection)
Management Company:
Sunway REIT
Management Sdn Bhd
‘Salam from the Heart’
is a greeting in the form
of a handshake to nonMuslims. Sunway Pyramid
launched a campaign to
revive the importance
of the message, and to
encourage its ongoing
tradition.