Cause Related Marketing
I Love Helping Others
A Beautiful Yarn
Corio Shopping Centre
Corio, Australia
Grand Central
Shopping Centre
Toowoomba, Australia
Owner/Management
Company: CFS Retail
Property Trust
CATEGORY ONE
Corio Shopping Centre
launched a programme
of basketball clinics to
encourage fitness and
wellness, and hosted
a variety of fundraising opportunities
for the crimestricken community’s
disadvantaged youth.
4
Owner/Management
Company: Queensland
Investment Corporation
(QIC)
Christmas Breakfast at
North Hall
Hinkler Central
Bundaberg, Australia
Owner/Management
Company: Mirvac Real
Estate Pty Ltd.
Link the Bike
The Link Management
Limited
Hong Kong
Link the Bike is a longterm, community-building
and promotional campaign
that provides accessible
Following the 2013
biking to the general
Grand Central aligned with flooding of the Bundaberg public, whilst creating an
the Red Cross to recruit
community, Hinkler Central association between The
volunteers for TeleCHAT,
acted on their promise
Link and the sport.
a programme that
to assist recovery efforts
provides telephone calls of and provided a Christmas
friendship and support to breakfast for families who
isolated members in the
had lost everything.
regional community.