2014 Asia Pacific Shopping Center Awards
Cause Related Marketing
Breaking Barriers,
Opening Doors
CATEGORY ONE
Traditional Marketing
Ayala Center Cebu
Cebu, Philippines
Threads of Purpose:
Promoting the Weaving
Tradition of the
Iraya-Mangyan
Ayala Malls – Greenbelt
Owner/Management
Makati City, Philippines
Company: Cebu Holdings
Inc./Ayala Center Cebu
Owner/Management
Company: Ayala Land
‘Breaking Barriers,
Incorporated
Opening Doors’ was Ayala
Center Cebu’s month-long Greenbelt’s cause-oriented
campaign in support of
campaign focused on the
people with disabilities,
vanishing crafts of the
and featured seminars,
Iraya-Mangyans, promoting
job fairs, a talent show,
artists, designers and
community awards and
indigenous artisans
exhibitions.
through fashion shows,
exhibits, and a Filipino
retail zone.
Hunter Health Kick
Charlestown Square
Charlestown, Australia
Owner/Management
Company: The GPT Group
The Hunter Health Kick
campaign encouraged
community members
to adopt a healthier
lifestyle, offering free gym
memberships, sample
products and an incentive
of a $50 gift card for every
5 kgs lost.
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