Yusef Ramelize Portfolio | Page 3

2014 Asia Pacific Shopping Center Awards Cause Related Marketing Breaking Barriers, Opening Doors CATEGORY ONE Traditional Marketing Ayala Center Cebu Cebu, Philippines Threads of Purpose: Promoting the Weaving Tradition of the Iraya-Mangyan Ayala Malls – Greenbelt Owner/Management Makati City, Philippines Company: Cebu Holdings Inc./Ayala Center Cebu Owner/Management Company: Ayala Land ‘Breaking Barriers, Incorporated Opening Doors’ was Ayala Center Cebu’s month-long Greenbelt’s cause-oriented campaign in support of campaign focused on the people with disabilities, vanishing crafts of the and featured seminars, Iraya-Mangyans, promoting job fairs, a talent show, artists, designers and community awards and indigenous artisans exhibitions. through fashion shows, exhibits, and a Filipino retail zone. Hunter Health Kick Charlestown Square Charlestown, Australia Owner/Management Company: The GPT Group The Hunter Health Kick campaign encouraged community members to adopt a healthier lifestyle, offering free gym memberships, sample products and an incentive of a $50 gift card for every 5 kgs lost. 3