Integrated Digital Campaigns
Shop ‘n’ Pop
The Colour of Joy
#IONgraphy
QP Delish
Casula Mall
Casula, Australia
Highpoint
Maribyrnong, Australia
ION Orchard
Singapore
QueensPlaza
Brisbane, Australia
Owner/Management
Company: AMP Capital
Shopping Centres
Owner: Highpoint
Property Group, GPT
Wholesale Shopping
Centre Fund and
The GPT Group
Owner: CapitaMall
Asia and Sun Hung Kai
Properties
Management
Company: Orchard Turn
Developments Pte Ltd.
Owner: Perpetual
Trustees Australia Ltd.
The #IONgraphy campaign
created a gallery of
beautiful and inspiring
photos both in-centre
and online whilst helping
to position ION Orchard
as a go-to destination
where moments become
memories.
QueensPlaza’s firstto-market digital app
‘QP Delish’, provides
customers with exclusive
food court offers all in
the palm of their hand,
rewarding frequent users
whilst tracking customer
redemptions.
CATEGORY TWO
Casula Mall’s ‘Shop ‘n’
Pop’ promotion used a
multi-channel approach
with both in-centre and
online customer-entry
mechanisms, offering
customers spending $50
the chance to win up to
$5,000.
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Management Company:
The GPT Group
Highpoint’s ‘Colour of
Joy’ integrated digital
campaign featured a
digital advent calendar
that revealed daily offers,
generating increases in
database membership,
social sharing and centre
traffic and sales.
Management Company:
CFS Retail Property
Trust Group