2014 Asia Pacific Shopping Center Awards
iapm Mall’s Digital Arts Riverwalk Rewards: a
V city Mobile App
Offerings and their Allure customised smartphone
to Trendy i-Generation
App for Sunshine Plaza V city
Shoppers
Hong Kong
Sunshine Plaza
Maroochydore, Australia Owner: Sun Hung Kai
iapm mall
Real Estate Agency
Shanghai, China
Owner: APPF & GPT
Limited
Owner/Management
Company: Sun Hung Kai Management Company: Management Company:
Lend Lease
Properties
Kai Shing Management
Services Limited
Sunshine
Plaza’s
App
iapm’s series of highly
capitalised on devoted
entertaining and
V city’s mobile app
technologically-innovative smartphone user
offers its loyal customers
behaviours
to
maximise
projects attracted almost
promotional offers and
visitation
and
increase
3 million visitors a month,
information, and features
generating a spike in sales sales for retailers with
‘’Eat Easy”—a table
their loyalty programme
turnover of 458% since
reservation function rated
‘Riverwalk
Rewards’.
its soft launch in August
as the most popular and
2013.
useful amongst users.
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