Yusef Ramelize Portfolio | Page 20

CATEGORY ONE

Sales Promotion

Santa ’ s Cottage
Orion Springfield Central Springfield Central , Australia
Christmas Promotion Campaign
Shanghai IFC mall Shanghai , China
Blossom of Bliss
The Shoppes at Marina Bay Sands Singapore
Chinese New Year 2014
The Shoppes at Four Seasons Taipa , Macau SAR , China
Owner : Mirvac
Management Company : Mirvac Real Estate Pty Ltd .
Orion Springfield Central brought Santa ’ s home to life , complete with fireplace , naughty-andnice lists , reindeer ‘ family ’ photos , tasty treats , and a free programme of family events and promotions .
Owner : Sun Hung Kai Properties Group
Management Company : Sun Hung Kai Business Service ( Shanghai ) Co ., Ltd .
Shanghai IFC ’ s Christmas campaign featured a unique castlethemed combination of Christmas decorations and an exhibition of 30 ‘ Nutcrackers ’ on display from museums around the world .
Owner : Las Vegas Sands Corp .
Management Company : Marina Bay Sands
The ‘ Blossom of Bliss ’ campaign at The Shoppes at Marina Bay Sands , realised year-over-year increases of 16 % in footfall , and centre sales increases of 14.5 % during the highly competitive Chinese New Year season .
Owner / Management Company : Sands Retail
The extensive activities and promotions held incentre at The Shoppes at Four Seasons , attracted impressive numbers of local residents and tourists during the highly competitive CNY retail season .

CATEGORY ONE

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