2014
Asia Pacific Shopping Center Awards
AWARD CATEGORIES
Traditional Marketing
Cause Related Marketing: A single or ongoing event,
programme or project that primarily benefits a charitable
or community need, interest or cause.
Grand Opening, Expansion & Renovation: A
comprehensive marketing campaign intended to
introduce or reposition a new, expanded or renovated
shopping center.
NEW MEDIA
Emerging Technology: The most current
and innovative use of website, mobile,
interactive or any other online component
that creates a brand experience.
Marketing Positioning: This category is for sustained
and consistent marketing campaigns that contain multiple
integrated elements that are implemented to position an
overall center or a merchandise category within a center
to its target audience.
Integrated Digital Campaigns: Programmes
consisting of an integrated online, digital
or social media campaign executed as a
significant component of an in-mall event or
sales promotion.
Public Relations & Events: A planned public relations
programme, event or initiative intended to primarily benefit
the commercial interests of a shopping center or company.
Social Media Digital: Innovative and
effective or creative use of social media sites
in a media/marketing strategy.
Sales Promotion: Programmes intended to directly impact
retail sales and customer traffic.
RETAIL
This Retail Store Design category
recognises how professional store
design contributes to the success
of the retail industry and the
Retail Design Concept category
recognises innovative and creative
new retail concepts.
ICSC Asia
138 Cecil Street
#08-02 Cecil Court
Singapore 069538
Tel: +65 6532 3722
Fax: +65 6532 7355
Email: [email protected]
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DESIGN & DEVELOPMENT
New Developments
Renovations/Expansions:
The Design and Development category
recognises retail properties for their
overall design qualities and creativity
in development, through renovation or
expansion of an existing property or in
innovative design of a new retail project.
ICSC China
Room 2950, 29F Block C
Central International Trade Center 6A
Jianguomenwai Avenue
Chaoyang District
Beijing 100022
People’s Republic of China
Tel: +86 10 6563 9988
Fax: +86 10 5221 4616
Email: [email protected]
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International Council of Shopping Centers, Inc.
1221 Avenue of the Americas, 41st Floor
New York, New York 10020-1099
USA