Sales Promotion
Market Fresh Fridays
Brimbank Shopping
Centre
Deer Park, Australia
Owner/Management
Company: CFS Retail
Property Trust Group
CATEGORY ONE
Brimbank’s fourweek long campaign
‘Market Fresh Fridays’
featured daily retailer
specials and offers and
cooking demonstrations,
generating an increase of
57% in food retail sales
from the previous year.
18
Cairns Central Autumn
Winter 2014
La Dolce Vita — Autumn DFO Ultimate Weekend
Winter 2014
DFO Essendon
Cairns Central
Castle Towers
Essendon, Australia
Shopping Centre
Shopping Centre
Owner/Management
Cairns, Australia
Castle Hill, Australia
Company: CFS Retail
Owner: APPF Retail
Owner/Management
Property Trust Group
Company: QIC
The ‘Ultimate Weekend’
Management Company:
The ‘La Dolce Vita —
helped to bridge the gap
Lend Lease Property
Autumn
Winter
2014’
between the perception
Management (Aust)
promotion at Castle Towers of outlet shopping and
Pty Ltd.
celebrated all of life’s
DFO’s retail offerings,
Cairns Central’s successful fine indulgences, from
providing customers
‘Style Report’ promoting gorgeous fashion and
with a VIP shopping
Autumn/Winter 2014
luxurious beauty buys, to experience packed with
fashion offerings in a
stylish homewares and
discounts and prizes.
tropical setting, generated delicious food.
increases in centre sales
and traffic, and achieved
a free publicity value of
over $53,000.