2014 Asia Pacific Shopping Center Awards
Sales Promotion
SILVER
AWARD WINNER
V city’s 1st anniversary
x Boo Promotion
wtc more “Move Da
Body” Campaign 2013
V city
Hong Kong
wtc more
Hong Kong
Owner: Sun Hung
Kai Real Estate
Agency Limited
Owner: Sun Hung Kai
Properties
Food Holiday
Alabang Town Center
Muntinlupa, Philippines
Owner: Alabang
Commercial Corporation
Management Company:
Ayala Land, Inc.
Management Company:
Management Company: Sun Hung Kai Real Estate
Alabang Town Center’s
Kai Shing Management Agency Limited
‘Food Holiday’ campaign
Services Limited
wtc used social media,
to promote their new
fitness
events
and
and existing dining
V city celebrated their
establishments, generated
1st anniversary with four celebrity star power to
a 77% increase in sales,
large-scale installations of promote their ‘Move
establishing ATC as the
Boo—the world’s cutest Da Body’ campaign,
successfully
engaging
city’s dining destination.
dog, drawing customer
attention and engagement, Hong Kong’s health
enthusiasts, whilst
and successfully
boosting mall traffic
generating extensive
and sales.
media coverage.
apm’s World Cup Go!
Go! Goal! Promotion
Campaign
apm
Hong Kong
Owner: Sun Hung Kai
Real Estate Agency
Limited
Management Company:
Kai Shing Management
Services Limited
apm’s transformation into
Brazil’s renowned Carnival
environment, ‘transported’
football fans to the 2014
World Cup, and included
promotional events and
live-match broadcasts on
a large HD LED TV wall.
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