2014 Asia Pacific Shopping Center Awards
GOLD
AWARD WINNER
The Latte Art
Smack Down
The Myer Centre
Adelaide
Adelaide, Australia
688 Trail of Fortune
Pavilion Kuala Lumpur
Kuala Lumpur, Malaysia
Owner: AmTrustee
Berhad for Pavilion REIT
Forever The Magic
Of Christmas
Queen Victoria Building
Sydney, Australia
Owner: GIC Real Estate
The Brisbane Look
QueensPlaza
Brisbane, Australia
Owner: Perpetual
Trustees Australia Ltd.
Owner: CRP
Management Company:
CFS Retail Property
Trust Group
Management
Company: Pavilion REIT
Management Sdn Bhd
Management Company:
Ipoh Pty Ltd.
QVB’s ‘Forever The Magic
Pavilion Kuala Lumpur
Of Christmas’ campaign
The Myer Centre’s
created a trail of 688
featured a Swarovski
‘Latte Art Smack Down’
papier-mâché Fortune
Christmas Tree and
generated outstanding
Horses for their Chinese
Crystal Garden, producing
customer engagement
New Year campaign, and a magical environment
and publicity, achieved via offered shoppers the
for Santa and their new
word of mouth, traditional opportunity to adopt them Children’s Activity Lounge.
media channels and social afterwards with a donation
media, on virtually a zero to charity.
budget.
Management Company:
CFS Retail Property
Trust Group
QueensPlaza’s
documentary project
‘Uncover the Brisbane
Look’ inspired customers
to visit, shop and share
the season’s fashion,
connecting with customers
in an innovative way to
build brand loyalty.
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