2014 Asia Pacific Shopping Center Awards
“Off to a Flying Start”
ELEMENTS CNY 2014
Campaign
ELEMENTS
Hong Kong
Owner/Management
Company: MTR
Corporation Limited
To celebrate the Year of
the Horse, ELEMENTS mall
presented an unparalleled
east-meets-west
experience, combining
living art with a fascinating
array of customized inmall experiences.
Family Monopoly
Challenge
The Amazing Power
@ Harbour City
Hong Kong Toy Museum
@ The Link
Frasers Centrepoint
Malls
Singapore
Harbour City
Hong Kong
The Link Management
Limited
Hong Kong
Owner/Management
Company: Frasers
Centrepoint Property
Management Services
Pte Ltd.
Eight Frasers Centrepoint
Malls staged the Family
Monopoly Challenge,
featuring a giant Monopoly
game. With an extensive
themed sales campaign,
the event attracted
media coverage worth
over $360,000.
Owner: Wharf
Estates Limited
Management Company:
Harbour City Estates
Limited
‘The Amazing Power’
event at Harbour City
featured the web-slinging
hero promoting The
Amazing Spider-Man 2
movie, whilst generating
amazing increases to mall
traffic, sales and brand
awareness.
The Link launched Hong
Kong’s first and free
permanent toy museum
with an ongoing campaign
of popular toy-themed
activities, establishing the
centre as the destination
for toy lovers and tourists.
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