2014 Asia Pacific Shopping Center Awards
Public Relations & Events
Santa’s Miniature
Sand Land
Bayside Shopping
Centre
Frankston, Australia
Owner: CFX
Management Company:
CFS Retail Property
Trust Group
The Collection Bar
Guardians of Style
Icons of Style
Broadway
Shopping Centre
Broadway, Australia
Canberra Centre
Canberra, Australia
Chadstone Shopping
Centre
Chadstone, Australia
Owner: Mirvac and
Perron
Management Company:
Mirvac
The Collection Bar
‘Santa’s Miniature Sand
provides Broadway
Land’ resonated with
Shopping Centre
the Bayside community,
customers a dedicated
generating more than
space to collect online
$238,000 in publicity,
purchases, try them on, or
increasing centre sales
return them, at a location,
by 5%, and raising centre time and day that is
awareness beyond their
convenient for them.
local community.
Owner/Management
Company: QIC
The ‘Guardians of Style’
campaign featured
show-stopping incentre activations with a
comprehensive advertising
schedule to position
Canberra Centre as the
highest premium and most
innovative in the region.
Owner/Management
Company: CFS Retail
Property Trust Group
The ‘Icons of Style’
campaign encouraged
shopper involvement to
co-create and be part of
style history. The campaign
created engagement
across multiple platforms,
delivering a very stylish
achievement.
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