BioTechniques reaches a wide range of professionals from many
disciplines whose work is funded from a variety of sources including
private foundations, corporations, and national governments.
Top Institutions
Academic/Government
Subscriber Count
University of California ..............................1,271
National Institutes of Health ......................1,172
University of Texas .......................................978
Harvard University .......................................585
University of North Carolina ..........................497
Johns Hopkins University .............................491
State University of New York .........................445
University of Wisconsin ................................401
University of Illinois .....................................371
University of Pennsylvania ............................351
Industry
Subscriber Count
Pfizer......................................................... 484
Wyeth ........................................................ 424
Merck ........................................................ 414
Abbott ....................................................... 384
Roche........................................................ 378
Novartis ..................................................... 371
Amgen ....................................................... 316
Glaxosmithkline .......................................... 297
Invitrogen .................................................. 282
Bristol Meyers Squibb ................................. 248
BPA Paragraph 3b
All BioTechniques subscribers are 100% qualified direct request recipients.
After reading, what do you do with your copy of BioTechniques?**
n File for Future Reference 29.1%
n Place in a Shared Reading Area 29.0%
n Clip Relevant Articles/Ads 17.9%
n Pass on to a Colleague 12.4%
n Discard 11.6%
BioTechniques’ average pass-along
rate means ads reach over 324,000
potential buyers with each issue.**
*June 2010 BPA Statement
**Publisher's own data