Yusef Ramelize Portfolio | Page 11

Protocol Guide Publishes November 2011 The BioTechniques’ Protocol Guide is an expansive array of essential protocols that help to guide life scientists and enhance their work in the lab. The print Protocol Guide ships along with our November monthly issue and Protocols are also published throughout the year online where they are featured for one year, then indexed and archived. Protocols are also promoted throughout the year by emails and newsletters and on BioTechniques.com. Highlights: t $PNCJOFEQSJOUBOEPOMJOFQVCMJTIJOHBMMPXTBEWFSUJTFSTUPSFBDIB wide range of potential customers t 3FHVMBSPOMJOFQVCMJTIJOHBMMPXTBEWFSUJTFSTUPUBSHFUXFCusers with new material throughout the year t 4QPOTPSFEQSPUPDPMTXJMMSFDFJWFGSFFQSPNPUJPOTJOBioTechniques’ newsletters on a rotating basis t "VEJPmMFTUIBUJOUSPEVDFUIFQSPUPDPMPSFYQMBJOBQBSUJDVMBSDPODFQU can be submitted with each protocol and will also be published in the Multimedia section of BioTechniques.com t 1SPUPDPMHVJEFTXJMMCFQSPNPUFEUISPVHIPOMJOFCBOOFSBETESJWJOH additional traffic to this popular section t *ODSFBTFEDPNNJUNFOUUPPQUJNJ[JOHDPOUFOUGPSJNQSPWFEMJTUJOHTJO search engines, driving additional new traffic to protocols t $POUBDUJOGPSNBUJPODBOCFSFRVJSFEGSPNWJFXFSTCFGPSFWJFXJOH protocols Over 92% of subscribers rate the overall quality of the Protocol Guide as good or better.** Value-Added R Bonus Distribution  Bonus copies of BioTechniques are distributed at major international tradeshows and events, extending the reach of your advertising dollars beyond our regular subscriber base. See our Editorial Calendar for a complete listing of shows and the issues on display. R READEX Ad Recognition Studies The March and September issues are READEX Ad Study Issues and advertisers in these issues receive reader feedback on their ads at no extra charge. Ads are rated according to their attention-getting, informative, and believability aspects and free-form comments from readers are included. R Custom Surveys Custom surveys are a valuable source of market research information. Advertising in at least 3 issues per year enti