Print Advertising
A display ad in BioTechniques reaches the largest BPA-audited
circulation of life scientists, giving advertisers the audience, interest
level, purchasing authority, and buying power needed to drive sales.
Our open-access model, detailed demographic data, and flexible targeting options, ensures your
message reaches the most appropriate audience at the most cost-effective price. We believe that’s
why 94% of the top advertisers in the life science market choose to advertise in BioTechniques.
Cover Tips and Belly Bands
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Let your ad really make an impact by prominently
displaying it on the front cover of BioTechniques.
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Cover tips are 8” x 5 ¼” and belly bands are 17.5” x
6” and can include full circulation, North America only,
or rest of world only.
63% of readers use protocol
guides and 57% use application
notes for gathering additional
information about new life science
methods and technologies**
Where do you usually first learn about
new life science products, services,
methods, and technologies?**
Print Advertisements
Inserts and Outserts
82%
R Target your advertising message to a specific geographic
region or to any of the demographics detailed in our BPA
statement including:
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Application Notes
56%
Journal Articles
81%
Newsletter Ads
68%
Posters/Poster Halls
70%
BioTechniques can accommodate various sizes and formats and inserts
are limited to 2 per issue to ensure that your message stands out.
Online Ads
71%
Product Brochures
60%
Application Forum
Direct Mail
The Application Forum in print and online is an advertorial
feature, unlimited in length, for reporting the details of a new
product or the innovative use or application of an existing
product. Applications remain indexed on BioTechniques.com
for at least one year.
*June 2010 BPA Statement
**Publisher's own data
80%
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