Yusef Ramelize Portfolio Jun. 2016 | Page 10

Why Shopping Centers Matter Shopping centers across the globe serve as the heart of their communities creating economic, civic and social vibrancy, while simultaneously meeting the traditional needs of everyone, from world-class brands to local shops and boutiques. They enable neighborhoods to rally behind a pressing need in the community. In times of crisis or potential crisis, shopping centers come to the rescue by launching campaigns, drives and fundraisers to give back. The philanthropic priorities ICSC members unite behind are a testament to the industry’s commitment to serve its customer base, and most importantly, to directly help meet the needs of its own communities. These charitable efforts promote the industry as an innovative leader in corporate philanthropy and demonstrate its investment in the well-being of communities at large. #MindfulMalls The #MindfulMalls hashtag, spotlighting the shopping center industry’s outstanding generosity and community outreach, is still going strong. Shopping centers continue to tweet about their volunteer work, awareness campaigns, fundraising events and drives. A big thanks to all of the shopping centers that share our vision of making a difference in the industry! What is your shopping center doing? Tweet us at #ICSCFoundation #MindfulMalls! “ For me, one of the most meaningful things about being part of the retail real estate industry has been the opportunity to give back to the community while doing what I love. Shopping centers all around the world find ways to support the communities they serve in times of need. I have been pleasantly surprised by how philanthropic this industry is, and winning an award for helping others is an added benefit. ” Paula Lee, CMD Marketing Director, Retail Services Bentall Kennedy (Canada) Limited Partnership 10