Xtraordinary Women Magazine August/September 2015 | Page 8

Meet  Diana  Rankin,  Somerset  West  Chapter  Leader       With  a  degree  in  Human  Resources  and  having  been   in  corporate  for  15  years  managing  a  Psychometrics   Company  Diana  decided  after  many  hours  of  career   counseling  her  clients  to  take  some  of  her  own   advice  -­‐  pursue  your  passion.  She  resigned  from   corporate  and  with  the  support  of  her  husband   started  Perfume  Power  in  2011.  The  business   started  with  corporate  and  private  workshops   covering  various  exciting  perfume  topics.  From  there   the  business  grew  with  the  launch  of  her  e-­‐ Commerce  business  in  2013  with  close  to  300   products.  Her  main  focus  being  to  import  niche   perfumes  and  elegant  fragrance  accessories  that  are   not  available  in  our  mainstream  stores.       Being  an  entrepreneur  has  been  the  most  exciting   yet  challenging  adventure  of  my  life.  Almost   everything  was  new,  from  importing,  dealing  with   customs  to  advanced  financials.  Very  early  on  in  my  business  I  realized  that  I  could  not  do   it  alone.  I  started  attending  various  business  networks.  The  one  that  very  quickly  stood   out  for  me  was  Xtraordinary  Women.  I  can  honestly  say  I  would  not  be  where  I  am  today   if  it  was  not  for  a  team  of  supportive,  talented  and  like-­‐minded  businesswomen.       I  have  had  the  privilege  of  brainstorming  with  women  in  my  Somerset  West  Chapter  over   critical  issues,  afterwards  reaching  solutions  I  would  never  have  come  up  with.  As  the   Chapter  Leader  for  Somerset  West  I  am  filled  with  admiration  as  I  see  women  grow,   challenge  themselves  and  teach  me  many  new  tips  on  how  to  run  my  business.  Somerset   West  ladies  my  advice  to  you  is  that  networking  is  a  non-­‐negotiable.  My  invitation  to   each  one  of  you  is  to  be  consistent,  inspiring,  intentional  and  to  leave  a  legacy  of   authenticity!   Contact: [email protected] Website: www.PerfumePower.co.za Twitter: @PerfumePowerSA