WV Farm Bureau Magazine April 2013 | Page 7

Chicago Doctor Invents Affordable Hearing Aid Outperforms Many Higher Priced Hearing Aids Reported by J. Page CHICAGO: A local board-certified Ear, Nose, Throat (ENT) physician, Dr. S. Cherukuri, has just shaken up the hearing aid industry with the invention of a medical-grade, affordable hearing aid. This revolutionary hearing aid is designed to help millions of people with hearing loss who cannot afford—or do not wish to pay—the much higher cost of traditional hearing aids. “Perhaps the best quality-to-price ratio in the hearing aid industry” – Dr. Babu, M.D. Board Certified ENT Physician Dr. Cherukuri knew that untreated hearing loss could lead to depression, social isolation, anxiety, and symptoms consistent with Alzheimer’s dementia. He could not understand why the cost for hearing aids was so high when the prices on so many consumer electronics like TVs, DVD players, cell phones and digital cameras had fallen. Since Medicare and most private insurance do not cover the costs of hearing aids, which traditionally run between $2000$6000 for a pair, many of the doctor’s patients could not afford the expense. Dr. Cherukuri’s goal was to find a reasonable solution that would help with the most common types of hearing loss at an affordable price, not unlike the “one-size-fits-most” reading glasses available at drug stores. l Designed By A Board Certified Ear, Nose and Throat (ENT) Doctor l Doctor-Recommended, Audiologist-Tested l HHHHH Top rated hearing aid online—thousands of satisfied customers l FDA-Registered l Save Up To 90% l Free Shipping Available l Batteries Included! Comes Ready To Use l 100% Money Back Guarantee He evaluated numerous hearing devices and sound amplifiers, including those seen on television. Without fail, almost all of these were found to amplify bass/low frequencies (below 1000 Hz) and not useful in amplifying the frequencies related to the human voice. The doctor’s inspiration to defeat the powers-that-be that kept inexpensive hearing aids out of the hands of the public actually came from a new cell phone he had just purchased. “I felt that if someone could devise an affordable device like an iPhone® for about $200 that could do all sorts of things, I could create a hearing aid at a similar price.” Affordable Hearing Aid With Superb Performance The high cost of hearing aids is a result of layers of middlemen and expensive unnecessary features. Dr. Cherukuri concluded that it would be possible to develop a medical grade hearing aid without sacrificing the quality of components. The result is the MDHearingAid PRO®, starting well under $200. It has been declared to be the best low-cost hearing aid that amplifies the range of sounds associated with the human voice without overly amplifying background noise. The MDHearingAid PRO® has been rigorously tested by leading ENT physicians and audiologists who have unanimously agree