Writers Tricks of the Trade WINTER 2017 - ISSUE 1 VOLUME 7 | Page 17

DIGITAL MARKETING ( CONT ’ D )

One big innovation at DBW 2017 is that they ’ ve added a third day which is an IndieAuthor conference . They ’ ve lined up some great speakers including Pete McCarthy . One of real interest will be Jon Fine , whose career in publishing encompasses both Knopf and a long stint at Amazon . The agenda for that one is , as it should be , aimed more at the indie author I ’ m not than the publishingestablishment-analyst I am , but it will be very interesting to see how successfully they can pull an indie author audience to midtown Manhattan .

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widelyacknowledged thought leader about digital change in the book publishing industry . In his nearly 50 years in publishing , he has played almost all the roles : bookseller , author , agent , production director , sales and marketing director , and , for the past 30 years , consultant . His insights about how the industry functions and how it accommodates digital change form the basis of all of the company ’ s consulting efforts .

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WORDS OF WISDOM ABOUT EBOOKS

It ' s easier to read from an e-reader and eat at the same time because you don ' t have to figure out how to hold the book open on the table .

WRITERS ’ TRICKS OF THE TRADE

PAGE 7

WINTER 2017