Washington Business Winter-Spring 2014 | Page 42

washington business “We want to make it so if we run into each other at the store, we’re glad to see each other and not hiding behind the oranges.” — Brian Forth markets meant people were increasingly going online via small hand-held computers rather than desktop PCs or laptops. Now there’s a rush to join the mobile web that’s similar to the mid-90s rush to get online, with companies springing up everywhere offering to build mobile apps. Business owners are left to wonder whether they need a mobile website or a native app — and what, exactly, is the difference. Once again, SiteCrafting is differentiating itself from its competitors by acting as a trusted guide to clients, coming along side them a