Washington Business Winter-Spring 2014 | Page 25

what’s working “You can’t improve what you can’t track,” Lanham said. “Understand where the interest levels are, whether it’s more around fitness, nutrition, stress management, so you can put something in place that’s right for your culture.” privacy and a personal focus “The more you tell us, the smarter we can be in telling you what things you can focus on — getting more sleep, watching your weight, getting more active.” — Rebecca Norlander, CEO, Health123 A major consideration for company wellness programs is privacy. Employers must comply with federal health privacy laws. On top of that, workers might not welcome the idea of their bosses knowing about their high blood pressure or Health123: www.health123.com bunions. Health123’s secure, HIPAA-compliant site acts as a firewall between worker and supervisor, providing specific data to the employee and high-level aggregated, anonymized reports to the employer. tips from health123 “You can start to paint a picture of what’s going on inside your body and how that relates to how you feel, good, bad or other,” said Norlander. “The more you tell us, the smarter we can be in telling • Go outside 20 minutes every you what things you can focus on — getting more sleep, watching your weight, getting more active. day this week. Your data is your data, and it’s private and secure.” For de la Torre, the privacy goes to the heart of what their product is about — giving • Try a new one-hour bedtime individuals unintimidating tools, encouragement and solid support as they make daily decisions routine tonight: no electronics! to improve their health. • Use a strategy to eat more “I try to engage the people who are less fit, their mood isn’t great,” said de la Torre. “They’re slowly at meals. trying to figure it