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Better Living Through Big Data
A Seattle startup helps small businesses create ‘a culture of health’
through data collection, number crunching and smart presentation.
Brian Mittge
Companies don’t want to deal with the privacy issues
that come with handling employees’ health information,
and workers don’t want their bosses to know their
personal information, either. Health123 has a solution.
A healthier lifestyle might just start with a bite of dark chocolate.
Nibbling on this heart-healthy treat is the kind of suggestion
users receive after they join a new online wellness platform called
Health123. This small Seattle startup aims to bring together and
analyze detailed data about clients, combine it with a holistic
approach to overall physical and mental wellness, then offer specific
suggestions tailored for each person’s situation and goals.
This is about much more than physical fitness — the founders
of Health123 want to help their users collect, understand and
act on health metrics to improve five areas of well-being: weight
control, heart he